{"id":25128,"date":"2025-11-06T10:39:19","date_gmt":"2025-11-06T09:39:19","guid":{"rendered":"https:\/\/www.fdi-access.com\/artikel\/12-05-2022-fdi-matelec-wird-fdi-2\/"},"modified":"2025-12-16T14:17:13","modified_gmt":"2025-12-16T13:17:13","slug":"12-05-2022-fdi-matelec-wird-fdi-2","status":"publish","type":"post","link":"https:\/\/www.fdi-access.com\/de\/news-de\/12-05-2022-fdi-matelec-wird-fdi-2\/","title":{"rendered":"12.05.2022 \u2013 FDI Matelec wird FDI"},"content":{"rendered":"<\/div>\n<\/div>\n<div class=\"container\">\n    <div class=\"row mediaright media_txt\">\n        <div class=\"col-12 col-lg-6 order-1 order-lg-2 text-center text-lg-end\">\n            <div class=\"ratio ratio-4x3\"><iframe loading=\"lazy\" title=\"FDI - Nouvelle Charte Graphique\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/bQ_r0z9l_Xo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>        <\/div>\n        <div class=\"col-12 col-lg-6 order-2 order-lg-1 d-flex align-items-center\">\n            <div class=\"txt_content\">\n            <h2>Unsere Corporate Identity \u00e4ndert sich<\/h2>\n<p>Die im Jahr 1989 gegr\u00fcndete FDI MATELEC wird 2022 zu FDI.<\/p>\n<p>Diese bedeutende \u00c4nderung wird von einem neuen FDI Logo begleitet, das mit seinem Gr\u00fcn und Orange f\u00fcr Dynamik steht und unsere friendly Seite noch mehr betont.<\/p>\n\n                        <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n    <div class=\"container\">\n        <div class=\"row\">\n\n\n\n\n<\/div>\n<\/div>\n<div class=\"container\">\n    <div class=\"row medialeft media_txt\">\n        <div class=\"col-12 col-lg-6 order-1  text-center text-lg-end\">\n            <img decoding=\"async\" src=\"https:\/\/www.fdi-access.com\/wp-content\/uploads\/RESSOURCES_Articles_Nouvelle-ID_H2-slider-B_DE.jpg\" alt=\"\" class=\"img-fluid\">        <\/div>\n        <div class=\"col-12 col-lg-6 order-2  d-flex align-items-center\">\n            <div class=\"txt_content\">\n            <p><!-- wp:heading --><\/p>\n<h2>Die neue Baseline von FDI<\/h2>\n<p><!-- \/wp:heading --> <!-- wp:paragraph --><\/p>\n<p>Der Trigraph von FDI, Synonym f\u00fcr: Friendly, Development &amp; Innovation.<\/p>\n<p><!-- \/wp:paragraph --> <!-- wp:paragraph --><\/p>\n<p>Die neue Baseline von FDI wurde auf Grundlage von Gespr\u00e4chen mit internen Mitarbeiter*innen und externen Beteiligten (Kunden, Partnern &#8230;) erstellt, um das neue Markenimage von FDI m\u00f6glichst genau nach den Vorstellungen zu gestalten, die die Gesch\u00e4ftspartner von dem Unternehmen haben.<\/p>\n<p><!-- \/wp:paragraph --> <!-- wp:paragraph --><\/p>\n<p>Die Vaseline \u201eFriendly, Development &amp; Innovation\u201c ist Ausdruck der Werte, f\u00fcr die FDI steht, etwa:<\/p>\n<p><!-- \/wp:paragraph --> <!-- wp:list --><\/p>\n<ul>\n<li>Kundenorientierung<\/li>\n<li>Einsatz<\/li>\n<li>Bescheidenheit<\/li>\n<li>N\u00e4he<\/li>\n<li>Aufmerksamkeit<\/li>\n<li>Reaktionsschnelligkeit<\/li>\n<li>Technisches Know-how<\/li>\n<li>Innovation<\/li>\n<\/ul>\n<p><!-- \/wp:list --><\/p>\n\n                        <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n    <div class=\"container\">\n        <div class=\"row\">\n\n\n\n\n<div class=\"col-12 heading\">\n<h2 class=\"wp-block-heading\">EINE NEUE CORPORATE IDENTITY, NOCH MEHR FRIENDLY!<\/h2>\n<\/div>\n\n<div class=\"col-12 paragraph\">\n<p>Um dem Leitmotiv \u201eFriendly, Development &amp; Innovation\u201c zu entsprechen, verf\u00fcgt FDI nun \u00fcber eine modernere, dynamischere und mehr friendly Corporate Identity. Dies bedeutet im Einzelnen: <\/p>\n<\/div>\n\n<div class=\"col-12 list\">\n<ul class=\"wp-block-list\">\n<li>Verwendung einer neuen, moderneren Typografie;<\/li>\n\n\n\n<li>Wahl neuer, dynamischerer Farben;<div class=\"col-12 list\">\n<ul class=\"wp-block-list\">\n<li>Gr\u00fcn: zur Bewahrung der Identit\u00e4t von FDI<\/li>\n\n\n\n<li>Orange: um unseren Kommunikationsmitteln optisch menschlicher zu machen<\/li>\n<\/ul>\n<\/div><\/li>\n\n\n\n<li>Piktogramme, um noch mehr friendly zu werden und unsere Aussagen zu illustrieren!<\/li>\n<\/ul>\n<\/div>\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"660\" height=\"660\" data-id=\"25807\" src=\"https:\/\/www.fdi-access.com\/wp-content\/uploads\/RESSOURCES_Articles_Nouvelle-ID_H2-slider-1_DE.jpg\" alt=\"\" class=\"wp-image-25807\" srcset=\"https:\/\/www.fdi-access.com\/wp-content\/uploads\/RESSOURCES_Articles_Nouvelle-ID_H2-slider-1_DE.jpg 660w, https:\/\/www.fdi-access.com\/wp-content\/uploads\/RESSOURCES_Articles_Nouvelle-ID_H2-slider-1_DE-300x300.jpg 300w, https:\/\/www.fdi-access.com\/wp-content\/uploads\/RESSOURCES_Articles_Nouvelle-ID_H2-slider-1_DE-150x150.jpg 150w, https:\/\/www.fdi-access.com\/wp-content\/uploads\/RESSOURCES_Articles_Nouvelle-ID_H2-slider-1_DE-450x450.jpg 450w, https:\/\/www.fdi-access.com\/wp-content\/uploads\/RESSOURCES_Articles_Nouvelle-ID_H2-slider-1_DE-330x330.jpg 330w, https:\/\/www.fdi-access.com\/wp-content\/uploads\/RESSOURCES_Articles_Nouvelle-ID_H2-slider-1_DE-180x180.jpg 180w\" sizes=\"auto, (max-width: 660px) 100vw, 660px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"660\" height=\"660\" data-id=\"25819\" src=\"https:\/\/www.fdi-access.com\/wp-content\/uploads\/RESSOURCES_Articles_Nouvelle-ID_H2-slider-2_DE.jpg\" alt=\"\" class=\"wp-image-25819\" srcset=\"https:\/\/www.fdi-access.com\/wp-content\/uploads\/RESSOURCES_Articles_Nouvelle-ID_H2-slider-2_DE.jpg 660w, https:\/\/www.fdi-access.com\/wp-content\/uploads\/RESSOURCES_Articles_Nouvelle-ID_H2-slider-2_DE-300x300.jpg 300w, https:\/\/www.fdi-access.com\/wp-content\/uploads\/RESSOURCES_Articles_Nouvelle-ID_H2-slider-2_DE-150x150.jpg 150w, https:\/\/www.fdi-access.com\/wp-content\/uploads\/RESSOURCES_Articles_Nouvelle-ID_H2-slider-2_DE-450x450.jpg 450w, https:\/\/www.fdi-access.com\/wp-content\/uploads\/RESSOURCES_Articles_Nouvelle-ID_H2-slider-2_DE-330x330.jpg 330w, https:\/\/www.fdi-access.com\/wp-content\/uploads\/RESSOURCES_Articles_Nouvelle-ID_H2-slider-2_DE-180x180.jpg 180w\" sizes=\"auto, (max-width: 660px) 100vw, 660px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" data-id=\"25813\" src=\"https:\/\/www.fdi-access.com\/wp-content\/uploads\/RESSOURCES_Articles_Nouvelle-ID_H2-slider-3_DE.jpg\" alt=\"\" class=\"wp-image-25813\"\/><\/figure>\n<\/figure>\n\n\n<div class=\"col-12 paragraph\">\n<p><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>EINE NEUE CORPORATE IDENTITY, NOCH MEHR FRIENDLY! Um dem Leitmotiv \u201eFriendly, Development &amp; Innovation\u201c zu entsprechen, verf\u00fcgt FDI nun \u00fcber eine modernere, dynamischere und mehr friendly Corporate Identity. Dies bedeutet im Einzelnen:<\/p>\n","protected":false},"author":4,"featured_media":12414,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[235],"tags":[],"class_list":["post-25128","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-de"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.fdi-access.com\/de\/wp-json\/wp\/v2\/posts\/25128","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fdi-access.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fdi-access.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fdi-access.com\/de\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fdi-access.com\/de\/wp-json\/wp\/v2\/comments?post=25128"}],"version-history":[{"count":4,"href":"https:\/\/www.fdi-access.com\/de\/wp-json\/wp\/v2\/posts\/25128\/revisions"}],"predecessor-version":[{"id":25823,"href":"https:\/\/www.fdi-access.com\/de\/wp-json\/wp\/v2\/posts\/25128\/revisions\/25823"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fdi-access.com\/de\/wp-json\/wp\/v2\/media\/12414"}],"wp:attachment":[{"href":"https:\/\/www.fdi-access.com\/de\/wp-json\/wp\/v2\/media?parent=25128"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fdi-access.com\/de\/wp-json\/wp\/v2\/categories?post=25128"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fdi-access.com\/de\/wp-json\/wp\/v2\/tags?post=25128"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}